This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: "solar panels donegal" ranks 1st on your homepage and brings in every one of your site's 79 monthly visits. The identical phrase also shows up on six other pages of your own site, all of them buried past position 35. Your dedicated pages for EV chargers, SEAI grants and school solar PV don't rank for a single search. There are smaller things too. Your reviews page lives at a leftover placeholder address, and the footer still says 2023. The site itself is well built. Real photos, a genuine testimonial. This isn't a design problem. It's all detailed below, with what to do about each one.
Semrush shows 11 keywords for this site. Two of them are other companies' names, which bring you nobody. The one real generic search is "solar panels donegal", 170 a month, and your homepage owns it at position 1. That single ranking is responsible for literally all 79 of the site's monthly Google visits.
| Page | Search | Position | |
|---|---|---|---|
| Homepage | solar panels donegal | 1st, all 79 visits | 1st |
| /contact | solar panels donegal | 36th, no visits | 36th |
| /about | solar panels donegal | 58th, no visits | 58th |
| /about (again) | solar panels donegal | 62nd, no visits | 62nd |
| /solar-pv | solar panels donegal | 79th, no visits | 79th |
| /our-work | solar panels donegal | 95th, no visits | 95th |
The same exact phrase shows up on six of your own pages, none of which were built to target it, and all of which lose to your own homepage. Your dedicated pages for EV chargers, SEAI grants and school solar PV don't appear for a single search at all, real, built pages, currently invisible to Google.
None of these are design problems. The site itself is well built, with real photos and a genuine testimonial already in place.
This is not a design problem, it is steady monthly work. The photography, layout and testimonial are already doing their job. What's missing is aim, three real pages that don't yet target anything Google shows people, and a bit of tidying up.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that actually grows the numbers.
1 search brings in all 79 of your monthly visits.
3 real pages, grants, EV chargers, school solar, rank for nothing.
6 of your own pages compete against your one working ranking.
The site proves it can rank, your homepage is 1st for the one search it's properly aimed at. The three unranked pages aren't a gap in the site, the pages already exist. They're a gap in aim. You know your average job value on a solar, EV charger or school install, and what your close rate looks like once someone actually calls. That's the sum worth running on your side.
51 referring domains already point at solarpvdonegal.ie, and Google visits the site regularly. None of that authority has reached the grants, EV charger or schools pages yet. The longer they sit unaimed, the longer those searches keep landing on whoever else answers them instead.